{"title":"Women's New Brands The Memo","description":"\u003cp\u003eExplore The Memo’s considered edit of the best, most beautiful baby essentials that new parents need. Discover a quality curation of cult brands, gorgeous gifts and handy helpers, to bring excitement and ease to your baby shopping experience.\u003c\/p\u003e","products":[{"product_id":"maternity-pyjamas-55366798-107","title":"Maternity Pyjamas","description":"\u003cp\u003eA 4-piece PJs set designed for pregnancy and postpartum.\u003c\/p\u003e\u003cp\u003eA 4-piece set with an eye mask, short-sleeve button-down top, and a shorts and pants option. Because sometimes you're hot and sometimes you're cold. Soft and stretchy, the material has been carefully selected to allow for stretch, breathability, comfort and style with pregnancy and postpartum in mind. The top allows for easy breastfeeding access, the gentle waistband is comfortable on C-Section wounds and the bamboo-cotton-elastane fabric is naturally anti-bacterial and hypoallergenic. Coming in a beautiful gift box, this one makes a lovely new mum gift.\u003c\/p\u003e\u003cp\u003eWhat's included:\u003cbr\u003e- 1x Button Up Short-Sleeved Shirt«\u003cbr\u003e- 1x ComfortBand Waist Shorts\u003cbr\u003e- 1x ComfortBand Waist Pants\u003cbr\u003e- 1x Eye Mask\u003cbr\u003e- 1x Pyjama Bag\u003c\/p\u003e\u003cp\u003eMaterial: Pyjamas are ribbed 66% bamboo, 26% cotton, 8% elastane blend. The fabric is a 2x2 ribbed material with a thickness of 250g.\u003c\/p\u003e\u003cp\u003eSizing: You do not need to size up. These pyjamas are intentionally designed to be a larger fit to allow for more versatility as your body grows throughout your pregnancy.\u003c\/p\u003e\u003cp\u003eCold gentle wash\u003c\/p\u003e","brand":"CR","offers":[{"title":"X-Small","offer_id":48777898459377,"sku":"55366800","price":149.95,"currency_code":"AUD","in_stock":false},{"title":"Small","offer_id":48777898492145,"sku":"55366819","price":149.95,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":48777898524913,"sku":"55366827","price":149.95,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":48777898557681,"sku":"55366835","price":149.95,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":48777898590449,"sku":"55366843","price":149.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/ed6427550a6b4ba5bbba5b5b68627eea.jpg?v=1789702117"},{"product_id":"mum-era-cap-55357648-128","title":"Mum Era Cap","description":"\u003cp\u003eHats for busy mums and dads on the go.\u003c\/p\u003e\u003cp\u003eThe chicest way to express how you feel from now until eternity. The Mum Club are here to get you out of the house faster while still looking and feeling good. Made from 100% cotton each hat comes with a fun embroidery slogan. They are perfect for mum life, whether you're running errands, hitting the playground, or enjoying a day out with the family.\u003c\/p\u003e\u003cp\u003eHat sizing : 55-61cm and 12cm deep.\u003c\/p\u003e","brand":"CR","offers":[{"title":"One Size","offer_id":48777898688753,"sku":"55357656","price":52.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/563eec2bf93344e3963e33ae1ecff0b3.jpg?v=1789702118"},{"product_id":"el-papa-cap-55357664-145","title":"El Papa Cap","description":"\u003cp\u003eHats for busy mums and dads on the go.\u003c\/p\u003e\u003cp\u003eThe chicest way to express how you feel from now until eternity. The Mum Club are here to get you out of the house faster while still looking and feeling good. Made from 100% cotton each hat comes with a fun embroidery slogan. They are perfect for mum life, whether you're running errands, hitting the playground, or enjoying a day out with the family.\u003c\/p\u003e\u003cp\u003eHat sizing : 55-61cm and 12cm deep.\u003c\/p\u003e","brand":"CR","offers":[{"title":"One Size","offer_id":48777898819825,"sku":"55357672","price":52.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/80354ee4b78142e1b353e8eac0727f5f.jpg?v=1789702118"},{"product_id":"le-tired-cap-55357680-358","title":"Le Tired Cap","description":"\u003cp\u003eHats for busy mums and dads on the go.\u003c\/p\u003e\u003cp\u003eThe chicest way to express how you feel from now until eternity. The Mum Club are here to get you out of the house faster while still looking and feeling good. Made from 100% cotton each hat comes with a fun embroidery slogan. They are perfect for mum life, whether you're running errands, hitting the playground, or enjoying a day out with the family.\u003c\/p\u003e\u003cp\u003eHat sizing : 55-61cm and 12cm deep.\u003c\/p\u003e","brand":"CR","offers":[{"title":"One Size","offer_id":48777898950897,"sku":"55357699","price":52.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/285b8e4b6a3749539e49b2235173cff5.jpg?v=1789702119"},{"product_id":"girl-dad-cap-55357701-119","title":"Girl Dad Cap","description":"\u003cp\u003eA cap for the dad whose greatest role is raising his little girl.\u003c\/p\u003e\u003cp\u003eFrom tea parties to dance recitals, this cap is for the dad who shows up for every moment, big and small. The crisp cream cotton with blue embroidery adds a fresh, timeless style, while the adjustable fit ensures comfort through park days, weekend errands, and milestone celebrations. It's a subtle yet powerful way to wear your pride and your love for the role of “girl dad” loud and clear. Durable, breathable, and made to last, just like your bond.\u003c\/p\u003e\u003cp\u003eHat sizing : 55-61cm and 12cm deep.\u003c\/p\u003e","brand":"CR","offers":[{"title":"One Size","offer_id":48777899081969,"sku":"55357728","price":52.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/1f1aa3c42f194228a440cc2eade371a1.jpg?v=1789702120"},{"product_id":"a-bit-on-cap-55357736-178","title":"A Bit On Cap","description":"\u003cp\u003eHats for busy mums and dads on the go.\u003c\/p\u003e\u003cp\u003eThe chicest way to express how you feel from now until eternity. The Mum Club are here to get you out of the house faster while still looking and feeling good. Made from 100% cotton each hat comes with a fun embroidery slogan. They are perfect for mum life, whether you're running errands, hitting the playground, or enjoying a day out with the family.\u003c\/p\u003e\u003cp\u003eHat sizing : 55-61cm and 12cm deep.\u003c\/p\u003e","brand":"CR","offers":[{"title":"One Size","offer_id":48777899213041,"sku":"55357744","price":52.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/ed53185855224a25afd566ed709ebf4c.jpg?v=1789702121"},{"product_id":"leakproof-scallop-maternity-cami-55366026-1","title":"Leakproof Scallop Maternity Cami","description":"\u003cp\u003eA soft, leakproof cami with scalloped edges and pull-down nursing access.\u003c\/p\u003e\u003cp\u003eMade from buttery soft modal fabrics this cami is not only comfortable, moisture wicking and breathable but it can be worn any-time, any-day. Designed with versatility in mind and a not so standard maternity style, the cami features built-in, non-removable leakproof layers, adjustable spaghetti straps and no fiddly nursing clips to deal with. It’s ultra stretchy so it can be pulled up or down over the breast or you can drop the strap over your shoulder to breastfeed with ease.\u003c\/p\u003e\u003cp\u003eBenefits\u003cbr\u003e-Built-in leak-proof layers absorb light to moderate breastfeeding leaks\u003cbr\u003e-Scallop-edge design with adjustable straps for a feminine, flexible fit\u003cbr\u003e-Ultra-stretchy, clip-free construction for easy pull-up or strap-down nursing access\u003cbr\u003e-Soft, eco-conscious modal blend that is breathable, moisture-wicking, and gentle on sensitive skin\u003cbr\u003e-Seamless design works as a layering essential or standalone piece year-round\u003c\/p\u003e\u003cp\u003eMaterials: 77% Modal, 18% Polyamide, 5% Elastane\u003c\/p\u003e\u003cp\u003eAbsorbency: Best for light to moderate leaks. 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Wash dark and light colours separately.\u003c\/p\u003e","brand":"CR","offers":[{"title":"Small","offer_id":48777899475185,"sku":"55366034","price":84.99,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":48777899507953,"sku":"55366042","price":84.99,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":48777899540721,"sku":"55366050","price":84.99,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":48777899573489,"sku":"55366069","price":84.99,"currency_code":"AUD","in_stock":false},{"title":"XX-Large","offer_id":48777899606257,"sku":"55366077","price":84.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/f6b383468fe84a4b8d153d7a22c626d5.jpg?v=1789702123"},{"product_id":"triangle-maternity-bra-55365031-100","title":"Triangle Maternity Bra","description":"\u003cp\u003eA leakproof triangle bralette.\u003c\/p\u003e\u003cp\u003eButtery soft to the touch and stretchy to ensure you feel pure comfort and second-skin softness, this comfy piece of underwear will live on long after your feeding journey. With built-in, non-removable leakproof layers to catch your breastfeeding leaks, elasticated and adjustable spaghetti straps and no fiddly nursing clips to deal with this pregnancy and postpartum staple will keep you feeling chic, comfortable and confident pre and post-birth. Designed to be ultra stretchy so it can be pulled up or down over the breast for easy nursing access, the straps can also drop over your shoulder to breastfeed with ease.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e-Three integrated leak-proof layers protect against light to moderate milk flow\u003cbr\u003e-Seamless, wire-free design with gentle elastic support\u003cbr\u003e-Clip-free crossover front allows easy access, even in the dark\u003cbr\u003e-Breathable, hypoallergenic modal is soft and eco-friendly\u003cbr\u003e-Stretches and adapts with your changing body\u003c\/p\u003e\u003cp\u003eMaterials: 77% Modal, 18% Polyamide, 5% Elastane\u003c\/p\u003e\u003cp\u003eAbsorbency: Best for light to moderate leaks. For heavier flow, use pads or silicone collectors\u003c\/p\u003e\u003cp\u003eSize \u0026amp; Fit: Mumma Milla has been designed to grow with your body. Sizes are based on 'bust' size, rather than body size. 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Available in black and nude, this leak-proof nursing day bralette highlights the beauty of the d√©colletage with a flattering sweetheart neckline whilst giving you the ultimate comfort with it's built-in leak-proof cups. Three protective layers and a bamboo inner core for absorbency make it an ‚Äòall in one' piece (so much better for the planet). The bra is made to support you in all the right places and is crafted from luxurious hypoallergenic and breathable bamboo fabric. The best part, the stretchy material works with your shifting breast size.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e-Soft, stretchy fit grows with your body\u003cbr\u003e-Built-in soft cups for gentle support and shape\u003cbr\u003e-Leakproof layers catch light to moderate let-down\u003cbr\u003e-No clips or wires—just pull down to feed\u003cbr\u003e-Flattering sweetheart neckline\u003c\/p\u003e\u003cp\u003eMaterials: 77% Modal, 18% Polyamide, 5% Elastane\u003c\/p\u003e\u003cp\u003eAbsorbency: Best for light to moderate leaks. For heavier flow, use pads or silicone collectors\u003c\/p\u003e\u003cp\u003eSize \u0026amp; Fit: Mumma Milla has been designed to grow with your body. Sizes are based on 'bust' size, rather than body size. Best way to establish your size is with a tape measure: bust and underbust measurement.\u003c\/p\u003e\u003cp\u003eAs intimates are leakproof, they do need specific care and attention to keep them in best possible condition. Hand wash or gentle machine wash in a garment bag. Lay flat to dry. No tumble drying or dry cleaning. Wash dark and light colours separately.\u003c\/p\u003e","brand":"CR","offers":[{"title":"Small","offer_id":48777900556529,"sku":"55365576","price":69.99,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":48777900589297,"sku":"55365584","price":69.99,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":48777900622065,"sku":"55365592","price":69.99,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":48777900654833,"sku":"55365605","price":69.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/79db03e7ad364a69b30dfd048dc40f3d.jpg?v=1789702127"},{"product_id":"leakproof-day-maternity-bralette-55365568-695","title":"Leakproof Day Maternity Bralette","description":"\u003cp\u003eA seamless and leak proof nursing bra.\u003c\/p\u003e\u003cp\u003eButtery soft to the touch, this comfy piece of underwear will have stay life after your feeding journey. Available in black and nude, this leak-proof nursing day bralette highlights the beauty of the d√©colletage with a flattering sweetheart neckline whilst giving you the ultimate comfort with it's built-in leak-proof cups. Three protective layers and a bamboo inner core for absorbency make it an ‚Äòall in one' piece (so much better for the planet). The bra is made to support you in all the right places and is crafted from luxurious hypoallergenic and breathable bamboo fabric. 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This bra is designed to combat night leaks whilst offering support for your milky breasts. Made with the softest bamboo jersey (with plenty of stretch), the bras are hypoallergenic and antibacterial with a built-in leak proof functionality. Gentle elasticated support \u0026amp; simple crossover nursing access (free of clips \u0026amp; hooks) aid comfort in sleep and easier access for feeding in the dark.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e-Three integrated leak-proof layers protect against light to moderate milk flow\u003cbr\u003e-Seamless, wire-free design with gentle elastic support\u003cbr\u003e-Clip-free crossover front allows easy access, even in the dark\u003cbr\u003e-Breathable, hypoallergenic modal is soft and eco-friendly\u003cbr\u003e-Stretches and adapts with your changing body\u003c\/p\u003e\u003cp\u003eMaterials: 77% Modal, 18% Polyamide, 5% Elastane\u003c\/p\u003e\u003cp\u003eAbsorbency: Best for light to moderate leaks. 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Wash dark and light colours separately.\u003c\/p\u003e","brand":"CR","offers":[{"title":"Small","offer_id":48777901572337,"sku":"55365760","price":74.99,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":48777901605105,"sku":"55365779","price":74.99,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":48777901637873,"sku":"55365787","price":74.99,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":48777901670641,"sku":"55365795","price":74.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/a41bca91328f49f0b769788d5f61dc83.jpg?v=1789702131"},{"product_id":"leakproof-scallop-maternity-cami-55365285-200","title":"Leakproof Scallop Maternity Cami","description":"\u003cp\u003eA soft, leakproof cami with scalloped edges and pull-down nursing access.\u003c\/p\u003e\u003cp\u003eMade from buttery soft modal fabrics this cami is not only comfortable, moisture wicking and breathable but it can be worn any-time, any-day. Designed with versatility in mind and a not so standard maternity style, the cami features built-in, non-removable leakproof layers, adjustable spaghetti straps and no fiddly nursing clips to deal with. It’s ultra stretchy so it can be pulled up or down over the breast or you can drop the strap over your shoulder to breastfeed with ease.\u003c\/p\u003e\u003cp\u003eBenefits\u003cbr\u003e-Built-in leak-proof layers absorb light to moderate breastfeeding leaks\u003cbr\u003e-Scallop-edge design with adjustable straps for a feminine, flexible fit\u003cbr\u003e-Ultra-stretchy, clip-free construction for easy pull-up or strap-down nursing access\u003cbr\u003e-Soft, eco-conscious modal blend that is breathable, moisture-wicking, and gentle on sensitive skin\u003cbr\u003e-Seamless design works as a layering essential or standalone piece year-round\u003c\/p\u003e\u003cp\u003eMaterials: 77% Modal, 18% Polyamide, 5% Elastane\u003c\/p\u003e\u003cp\u003eAbsorbency: Best for light to moderate leaks. 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